No Pain, No Sales Gains
Do you know where your customers have
their point of pain? If you don't, then you are missing a great
opportunity to target your products to address those pains and make
great sales gains. Pay attention to the feedback you get from people
when they are on your website. The complaints are just as important
as the praises they leave. If you don't have an area for feedback,
then you are missing a good way to improve your business and increase
your bottom line. So, offer a way for customers to provide feedback,
once they become members or register with your site.
The Complaints Are Opportunities
If you hear someone complaining of a
headache and you offer them an aspirin or aspirin substitute, what do
you think they will do? They are in pain and the longer they don't
address that pain, the more they will continue to suffer. So, most
people will take the pill and take you up on your offer as quickly as
possible, with immense gratitude, no less. So, what's the difference
between that and the type of pain your customers have when they are
looking to solutions to their problems? Nothing! If you can find a
way to address a complaint about something that irritates or makes
them suffer, you have a brand new area to sell them on too.
Expand Your Inventory For Healing
Even if you don't have the right
product or service to eliminate their pain, you do have a network of
people from affiliate partners to wholesalers that can help you
locate that special product that is going to specifically address an
are of pain your customers have expressed in their feedback. Can you
just imagine how delighted they will be when you email market that
solution and offer it them? They will not only be happy that someone
took the time to listen to their pain, but also took the trouble to
help them heal it too.
The real opportunities can come if
there is no competing product out there that addresses a specific
pain that you've pinpointed in your customer base. In that instance,
you will want to take the time to develop a product, after
researching exactly how widespread the pain may be in the general
population. Then, you will be like a pharmaceutical company that has
developed a miracle drug that treats an annoying and difficult
problem that no one else has been able to manufacture or deliver
before. You will corner the market.
Keep It In The Family
While it's great to solicit feedback,
it shouldn't be an open-ended function of your website. You want to
address your customers' pains, not the entire worlds. So, keep it in
the family. Solicit feedback from paying customers or members of a
membership site that you own. Unlike a corporation that can put out
an anonymous suggestion box on their website, the same action will
only yield plenty of obnoxious comments, and other marketers hocking
their wares on your site! So, while the goal is to be helpful and
address pain points that can help you expand your business, it
doesn't mean you have to take on the entire world's pains or allow
interlopers to take advantage of your kindness.
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