Submitting
Your Website to Search Engines
If
you have a web-based business or if a significant portion of your
business is done on the web through your website, then the best
advertising and marketing is done by submitting to a search engine.
No amount of press release, newspaper or radio ad, banner ad, spam
email or newsletter will achieve the same results, although, maybe
effective in a small proportion.
Beware
of companies that promise automatic submission of your website to
hundreds of search engines which are but only false promises. The
best way to submit your website for search engine ranking and
inclusion is to do it yourself or to hire an expert to do it
manually, by contacting the search engine companies and directories.
Before
you begin to submit your website to search engines ensure your
websites are thoroughly designed to the professional quality using
the right key words, good graphics and pictures and the relevant
content. Don’t submit websites that are incomplete. While
submitting to a search engine, make sure to provide information about
your website, keywords and any other information that may be
pertinent, including the name and contact information of your
business.
Mere
submission to search engine companies does not guarantee that your
site would be immediately listed and the ranking will be high.
Because there are thousands of new websites coming up every day and
it may take quite sometime before they take up your site for review
by human editors. One important factor to remember while submitting
site is to include a site map of your website which makes the
crawling easy for the web robots. Search engines like
‘http://www.google.com’ hardly considers submissions without
sitemaps.
There
are many online companies that accept search engine submission
services. You can choose to do it yourself with a software package
and service like this one:
Or
if you want professional help try the following sites:
Don’t
use the automatic submission services.
Here
is a list of the most popular Search Engines and directory companies:
Search
Engines
Go.com/InfoSeek
AltaVista
Google,
HotBot
Excite/Webcrawler
Directories
AOL
Search Inktomi
Lycos
Open Directory
MSN,
Yahoo!
LookSmart
Snap
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