Add Some Fun To Your Product
Promotions!
How many websites have a home page
where you have a search engine with a catalog that a buyer can
browse? Many of them do now, and this is a standard way to market
your products online. It may be a bit boring, but it does have its
place in online marketing. But, what if you were able to add some fun
to your home page and sell your products at the same time? Wouldn't
that make your product promotion more memorable than the rest?
Probably so.
Interactive Fun
People who are online are generally
familiar with interactive elements like radio buttons, multiple
choice boxes, and clicking with a mouse, right? So, why not engage
your customers by teasing them with fun games and activities when
they hop online? An example of this might be pop up boxes that offer
a funny cartoon or video related to the site and promotes a product.
Or, it can be a survey that asks people to participate in exchange
for a discount coupon.
Polls
Polls are very popular, both on social
networking sites and on private websites. They are easy to use and
people love to answer and question and see how they compare to others
who gave their opinion. It can be a great way to generate community
and add some spark to a discussion too.
Quizzes
What if you have a bit of a competitive
streak in you? Well, you can develop quizzes for people to gage their
level of expertise in a topic and see how they rank against others
who completed the quiz. You can even use that as a spring board to
offer infoproducts that discuss more about the topic of the quiz or
help to improve performance in that area.
Virtual Tools
If you create a virtual tool that
allows your customers to imagine how buying a particular product will
impact their lives, it will help to sell the product more. For
instance, if you were selling wigs, you might create a tool that
allowed you to upload an image of your face and then adds the wig on
in a virtual try-out of the product. Of course, it will take some
development work, but this is the type of interactive tool that can
really increase your sales.
Chat
This feature is good for a membership
site, where people want interactive features to help them connect
with others. It can also be used to provide customer service help for
customers who have questions or problems. Anything that allows more
real-time interaction with other people is a great plus, and it
doesn't necessarily have to be contact with you directly. It can be
contact with other members, contact with online sales
representatives, or technical troubleshooters. As long as they are
engaging your website in ways that engage them completely, you will
have more and more of their attention. Ignore them or keep the same
stale site, and you will be very hard-pressed to generate interest on
solely the strength of your products alone.
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