Personalise It To Sell!
Social networking is taking off big
time with sites like Facebook and Twitter in the top five social
networking sites. These sites have created new opportunities to reach
people online, even market them, if you know how to do it correctly.
One thing that you can be sure of is that people who get on these
sites enjoy the way it helps them define their self-identities. So,
marketing to anything that helps them say who they are, what groups
they belong to, and what values they uphold is a great way to build
your contact list, and even in some cases, promote products that will
appeal to this demographic.
Look At Me!
One way that Facebook and Twitter allow
you to personalise the profile is by using your real name, or in the
case of Twitter, a screen name. This draws attention to who that
person is and helps to boost their self-image. In the same way, if
you are trying to sell cups or calendars, if you have some way that
you can include a personalisation to make the item more custom, you
will generate more orders. Everyone likes to see their name in print!
Generate A Group Identity
On Facebook, you can set up a Facebook
page for celebrities, businesses, and products. People then join
these pages to become a group of fans that like the page or topic.
Once you have a group of people together, it can be a great way to
get a group identity together by creating interesting names for the
groups, having interactive activities on occasion and creating social
badges that show people as being a member of that group. This helps
in promoting your group and your business as other people go to other
social networking sites. They can then identify themselves by saying
they're a member of that group or using some other form of badge or
button that you provide to identify themselves with pride. Even if
they never go elsewhere to promote your group, the fact that they are
a part of a group that you started gives you a captive audience and
relaxes many of the restrictions that you have for marketing in
Facebook. You can't spam others on their profiles with your offers,
but in a group, the practise may be more acceptable if it helps to
facilitate group activities and uphold group standards of identity.
Social Values That Sell
If you are a non-profit organisation
trying to use social networking to help generate contacts and promote
some of your products, you can sell through the promotion of your
social values. For instance, if you are a non-profit that believes in
environmental issues, you can promote specific items in your product
line-up, in a post to a group wall, that shows how that item helps to
save the environment. Since people wouldn't join the group of a
social conscience site without having some of the same values, it
provides an excellent trigger to generate buying behaviour.
IF YOU LIKE MY ARTICLE PLEASE GET MY FREE EBOOK BELOW
No comments:
Post a Comment