Creative Packaging to Reel Customers In
Ever walk by a display window and stop
to stare? Was it the items being sold that got you to stop or the way
they were presented? Odds are it was a little of both, but with the
presentation carrying more oomph as it sets your window apart from
all the other windows in that mall. So, why not use the same strategy
to set your products apart online? This can be done by offering
creative packaging to your customers that reels them in with either
curiosity or excitement and makes them stampede into your online
store.
What Draws Attention
Bright colors and creative displays can
help to draw attention, especially for the younger crowd. Are you
trying to sell iPods? Don't just put an image up with an iPod all by
itself, show a group of young people sharing an iPod with one ear
piece. This is a form of “display window” that is online and can
be quite persuasive.
If you are doing videos, why not put up
skins around the videos to set them apart from all the other sites
out there? You can put up some colorful chrome video frames to help
the images pop on the page. The same can be done for your copy by
using colorful fonts and colors to emphasize particular words or
features of your products.
Bundling
How about creating a fruit basket of
packaging for several of your online products? Whether you actually
package them together, show images of using them together, or just
offer them as backend offers to add to the order at checkout, you are
bundling and packaging your products creatively to increase your
bottom line. Even if only a third of your buyers take you up on it,
it can mean quite a bit of money in your electronic cash register.
Pull Them Into The Window
What about using applications that pull
people into interactive games, quizzes, or polls that help them go
from a voyeur to someone who is actively engaged with your products
and business? This gives you two benefits. One, you can actively
solicit feedback to improve your products and services via these
methods. And, two, you can give people a free taste of some of your
offerings by promotional offers, discounts, or “thanks for playing”
offers.
Custom Packaging
Now, if you can find a way to help the
customer determine their own packaging for a product, you've got it
made. Online buyers, for the most part, want to buy products and
services they can't get elsewhere in a manner that they specifically
customize. So, if you have a way to engage them to help them
customize their buying or browsing experience, they will fall in love
with your online store and visit it again and again, even when they
might not have a single thing in mind to buy. That's because they
will want to “imagine” the possibilities with the tools you
provide on your site, do research on how to bundle various wants
together in one package, and see if you are offering new promotions
or tools that can help them with their needs.
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