Sound Ideas For Search Engine Optimization The subject of search engine optimization is one that many folks know they need to pay attention to, but when they do, they mentally struggle. If you are just starting out with SEO, or want to make your efforts easier, keep reading for a number of sound ideas that are simple and easy to use. Make sure that whatever website you are trying to optimize has content that is both quality and recent. You probably already know that search engines place a premium on unique content, and you likely already know how to produce such content, be it through rewriting or spinning or both. However, content that is actually deemed as authoritative is given more weight within SERPS, as is recent content. Even if you can't personally produce new content for a website on a daily basis, find some way to make it happen, even if you use an autoblogging tool to update the site three times a week. Contrary to what you might hear after recent Google updates, backlinks still matter. You want a lot of them pointing to your site. However, they need to be good links. You can't just make 10,000 links in one html file and point them all from one page. You need a variety of backlinks from websites, forums, social media accounts, blogs and lower tiered sites. Remember that not all text within a webpage is given the same weight within search engines. Every one of your pages needs a title tag, but they should each individually be unique to one another. Try to make sure that you are focused on search phrases rather than search keywords. Think about how you use search engines. Do you use just keywords? Or do you focus your search immediately by making a search phrase to narrow down the results faster? Many Internet users do this, so think about the natural search phrases for your subject matter and cater to them. Often, search phrases are just direct questions, as users trust Google to directly answer such queries. Have an article about that specific question, and SERP #1 might just be yours! Find a program or website that lets you test your keyword density. You of course need keywords within your content, but you don't want too many of them. Ideally, you will have around a density of 2 percent. Never spend money on a keyword density checker, as you can find this feature within free spellcheckers available online. Even though the Internet is global, never fear thinking local. You might have a niche or subject you know well that you want to do a website for only to find out that the primary keywords are crowded in terms of the results. Add your local community name to the keyword and then check the results. Can you put a local spin on the subject to garner area traffic? Now that you have read these tips, you know that search engine optimization is probably a lot more simple than you once assumed. Put these ideas into play so that you can make SEO work better for you in the near future.
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