Innovation With Applications
Innovation is going to help you succeed
where others fail. If you don't innovate during these tough times,
your product line will get stale and your company will have a harder
and harder time differentiating themselves from everyone else. But,
by doing something unique that shows off what an innovative business
you are, it can give you the online image that you are a smart, hip,
and with it company that is going to keep getting better and better.
But, how do you do this when you don't want to spend a ton of money
and time on research and development on products that may not earn
more then they took to develop. Well, until the time comes to unroll
your big innovation, you can opt for small innovative gestures that
show your customers you really are on the leading edge. For that,
Internet and social networking applications can be a really easy way
to get the right attention without too much in depth research or
commitment.
Website Applications
Even if you don't decide to develop
your own, there are plenty of website applications you can use on
your own website to give the impression that you are technologically
savvy and innovative. If you have a stock market website, why not
include some stock quote applications? If you are a mortgage lender,
mortgage calculators make ideal tools to add to your website because
they help your buyers determine how much house they can afford.
You can even hire someone to create
special applications for your website to further promote some
product. For instance, recently, a website call Telonu.com that
offers reviews of employers also created an application that tracks
the layoffs in the different companies. People who go to the site
cannot only get an idea of how good they are to work for, but whether
they are stable, growing companies or not.
Social Networking Applications
There is a great glut of applications
on social networking sites, like Facebook. But, there's always room
for one more, if it is genuinely innovative and engaging. These make
an excellent foil to introduce new customers to your business and to
interact in a manner that is non-threatening and friendly. Different
examples of popular applications on Facebook are L'il Green which
gets environmentally conscious people to build virtual gardens and
save rain forest while they're doing it. If an application is well
accepted, it can spread across Facebook very fast, landing you in
practically everyone's inbox.
You can hire someone to create a
Facebook application or you can do it yourself. Basic ones are
generally just a collection of images that are used to promote some
concept and that are fun to send as gifts to others on the same
social networking site. Just downloading one application will often
get you a link to create your own application, should the mood suit
you and you have a firm concept that promotes your business niche
too. Don't just go willy-nilly. Try to use the application to help
provide exposure for some area within your business that is targeting
a specific market niche.
IF YOU LIKE THIS ARTICLE GET YOUR FREE EBOOK BELOW!
No comments:
Post a Comment